We crafted the BRWD identity from the ground up. Bold, confident and modern, the new branding captures the energy of today’s coffee culture while building trust and familiarity from the very first impression. The typography, colour palette and logo suite were all designed to work seamlessly across every customer touchpoint — from takeaway packaging and in-store materials to digital channels and beyond.

 

Packaging became a key part of the brand experience. We designed cups, bags and sleeves that don’t just serve a function, but act as walking billboards, spreading brand awareness with every order. The signage and collateral follow the same system, ensuring BRWD is instantly recognisable whether you’re inside the shop, passing by on the street, or spotting their coffee on the go.