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HAIRLABUK
BRANDING
SOCIAL MEDIA
WEBSITE DESIGN & DEV

THE CHALLENGE

HairLab UK came to us with ambition: a premium salon brand that needed a digital presence to match the quality of service they deliver in-store. Their existing identity didn’t reflect their vision, their website wasn’t converting at the level it should, and their social media lacked the strategy and consistency needed to grow. They wanted a strong brand, a seamless online booking experience, and a social media presence that could truly showcase their expertise.

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The Solution

We reimagined HairLab UK from the ground up. The new brand identity is modern, stylish and premium — reflecting the salon experience and positioning them as leaders in their space. From typography and colour palette to tone of voice and creative assets, every element was designed to make the brand instantly recognisable and aspirational.

The website was designed with the client journey in mind — fast, mobile-first, and built to convert. With sleek visuals, clear service listings, effortless booking functionality and built-in local SEO, the site makes it easy for new clients to discover, trust and book.

On social media, we transformed their presence with a clear content strategy, eye-catching campaigns and highly targeted paid ads. Consistency, creativity and optimisation turned their channels into powerful growth tools — not just for awareness, but for driving real action.

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The Results

The results have been outstanding: a 712% increase in views, a 300% increase in website traffic, and first-page Google rankings for key local searches. HairLab UK now has the brand presence, digital infrastructure and social reach to match the premium service they deliver every day.

At Humber Marketing, that’s what we deliver: bold brands, powerful websites, and social media that sells.

300%

INCREASE IN WEB TRAFFIC

712%

BOOST IN SOCIAL MEDIA VIEWS

#1

GOOGLE RANKINGS

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