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Hair Salon Website Design Hull – From No Rankings to #1 on Google
We helped MA Hair go from zero visibility to ranking #1 on Google for key Hull search terms, driving a massive increase in traffic and enquiries.
Website Design & SEO for a Hull Music School
We worked with MA Hair, a Hull-based hair salon, to completely transform their online presence through a combination of high-performance website design and targeted local SEO. The goal was to take the business from having no meaningful rankings in Google to dominating search results for high-intent keywords such as “hair Hull” and related terms.
By building a conversion-focused website and implementing a structured SEO strategy, the business quickly moved from not ranking at all to securing the number one position in Google for key local search terms, driving a significant increase in both traffic and enquiries.
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The Challenge
Before working with us, MA HAIR had little to no visibility in Google search results for important keywords such as “hair Hull” and other related search terms. Their website was not optimised for SEO, lacked clear structure, and was not generating consistent traffic or enquiries.
This meant they were missing out on a large volume of potential customers actively searching for hair services in Hull, while competitors with stronger SEO were capturing the majority of local traffic.
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Our Website Design & Branding Approach
Website Design for Local Search & Conversion
We designed a modern, mobile-first website focused on performance, user experience, and conversion. The site was structured to clearly present services, build trust with potential clients, and guide users towards booking or making an enquiry.
Every page was built with SEO in mind, ensuring proper structure, fast loading speeds, and keyword optimisation to support strong rankings in Google.
Results – 1100% Increase in Traffic & #1 Rankings
The results of the project were significant. MA Hair went from having minimal online visibility to ranking at the top of Google for key local search terms.
Organic traffic increased by over 1100%, growing from around 200 monthly visitors to more than 2,200. This dramatic increase in traffic led to a consistent flow of new enquiries and bookings directly through the website.
The business now benefits from strong, ongoing visibility in Google, with the website acting as a primary source of new customers.
Ranking #1 for Hair Salon Keywords in Hull
MA Hair now holds top positions in Google for high-intent local keywords, including “hair Hull” and related search terms. These rankings ensure the business is consistently visible to potential customers searching for hair services in Hull.
This level of visibility provides a strong competitive advantage and positions the salon as one of the leading options in the local market.
SEO Strategy for Ranking #1 in Hull
A targeted local SEO strategy was implemented to improve rankings for high-intent keywords such as “hair Hull”, “hair salon Hull”, and related variations. This included on-page optimisation, keyword targeting, and improving the overall authority of the website.
By focusing on the keywords that drive real customer enquiries, we were able to significantly increase the site’s relevance and visibility in search results.
Content & Keyword Optimisation
We optimised website content to align with search intent, ensuring the site targeted the right keywords while remaining natural and user-friendly. This helped improve rankings while also increasing engagement and time spent on the site.
