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Local Website Design Hull – Garbutts Case Study (100% Traffic Growth & Top Google Rankings)
We built a high-performance WordPress website for Garbutts Hull that quickly ranked on Google, doubled website traffic, and drove fully booked events within the first month.
WordPress Website Design & SEO for Garbutts Hull
We worked with Garbutts, a well-known pub in Hull, to deliver a modern WordPress website designed to increase visibility, attract more local customers, and generate consistent bookings. The goal was to create a website that not only reflects the brand but also ranks quickly for high-intent local search terms such as “pub Hull”, “bars in Hull”, and related keywords.
By combining conversion-focused website design with a targeted local SEO strategy, the website quickly gained traction in Google search results, resulting in immediate improvements in both traffic and visibility.
The Challenge
Before working with us, Garbutts had limited online visibility and was not ranking effectively for key local search terms. Their previous website lacked structure, was not optimised for SEO, and did not provide a clear user journey for customers looking to visit or book.
As a result, they were missing out on high-intent local traffic, with competitors dominating search results for pubs, bars, and venues in Hull.
Our Website Design, seo & ai search Strategy
WordPress Website Design for Performance & Conversion
We designed and developed a custom WordPress website focused on speed, usability, and conversion. The layout was built to clearly showcase food, drinks, events, and location details, while guiding users towards visiting the venue or making an enquiry.
The website was fully responsive, fast-loading, and structured to maximise both user experience and search engine performance.
SEO & AI Search Strategy for Rankings
A targeted local SEO strategy was implemented to improve rankings for high-intent keywords such as “pub Hull”, “bar Hull”, and related search terms. This included on-page optimisation, structured content, and strong local relevance signals.
As a result, the website began ranking rapidly in Google within the first month of launch.
Local Content & Keyword Optimisation
We ensured the website content aligned with real search intent, targeting keywords that local customers are actively using when looking for pubs, food, and events in Hull. This helped improve visibility while also increasing engagement and time spent on the site.
Results – 100% Traffic Growth, Top Rankings & Fully Booked Events
The results were immediate. Within the first month of launch, the website experienced a 100% increase in traffic, doubling the number of visitors coming from Google.
The site achieved over 20 top rankings for local search terms, significantly increasing visibility across Hull. This surge in traffic and visibility translated directly into real-world results, with events such as Mother’s Day becoming fully booked due to increased online demand.
The website is now a key driver of bookings, enquiries, and footfall, demonstrating the direct impact of strong website design and SEO.
20+ Top Google Rankings in the First Month
Garbutts quickly secured over 20 top rankings in Google for relevant local keywords. These rankings ensure the business is consistently visible to customers searching for pubs, bars, and venues in Hull.
This level of visibility provides a strong competitive advantage and continues to drive consistent traffic and bookings.
This project highlights the impact of combining website design, branding, SEO, and paid advertising into a single, focused strategy. By targeting the right keywords and building a website designed to convert, businesses can achieve top rankings, generate consistent leads, and scale efficiently.